We have spent most of this week discussing the future of the BlackBerry platform. First it was the BlackBerry PlayBook, but that wasn’t the only announcement R
IM had up its sleeve. Among its many new developments were advertising in apps and a more social BBM. I’d like to close the week with a development that could add another dimension to your smartphone experience. Imagine being able to order food at the ballpark, right from your seat, using your BlackBerry.
There are two applications on my BlackBerry that I use far more frequently than the others: Pandora and MLB At-Bat. The latter is a bit disappointing, at least as it compares to the iPhone version. Yes, I can get scores and details of every game, and I can listen to any game on any radio feed. But the BlackBerry version does not offer the live streaming of games, a feature I’ve pined for since I first saw it last season. It looks like the iPhone will get another exclusive, though this is one I’d expect BlackBerry to get as well.
Last week MLB Advanced Media, along with the Philadelphia Phillies and concessions partner ARAMARK, introduced the ability for fans to order food right from their iPhone. Using the At-Bat application, fans at Citizens Bank Park can order from among the stadium’s most popular items and have them delivered right to their seat. It doesn’t matter if those are field level or grandstand. No longer will you have to leave your seat, often missing a half inning, to get a bite. Unfortunately, it appears that beer is not included on the menu at this point. But the possibility certainly exists in the future.
I imagine that while MLB and Apple might have reason to keep the streaming video feature exclusive to the iPhone, the same motivation probably doesn’t exist for this food ordering service. The more smartphones that’s on the better ballpark experience fans will have. I imagine that when MLB rolls out this service to other ballparks next season that it will be available on BlackBerry — and Android for that matter. This is the kind of thing you can expect your BlackBerry to start doing in the future. Soon enough we won’t be able to imagine what we did without one.
This post originated at BBGeeks.com – home to all things Blackberry! Also a great source of info about AT&T BlackBerry.