The Curve series has been around for a long time. It’s not like the Style, Torch, or even Tour series that have only a couple of phones to show. The Curve series has had four different phones out already (about 10 Curves if you count different carrier versions like 8310 and 8330) with two more in the works. While the BlackBerry Curve 9360, and the Curve Touch 9380 have been overshadowed, and rightly so, by the new BlackBerry 7 devices, we’ve still heard so much news about them. While neither one of these phones have been officially announced yet, many are excited for these devices, myself included. My first BlackBerry ever was a Curve 8310 so this series definitely holds a special place in my heart. Personally, I feel that if RIM can make this device as solid as the Torch 9850/9860, it will be one of the hottest selling phones out there and here’s why.
The Curve series has always been the most popular of all the BlackBerry devices for many reasons. Since the introduction of the Bold series, which has taken the “flagship” device role, the Curve series has gained the reputation as a solid yet affordable BlackBerry. People who want a BlackBerry but simply don’t want to pony up $250+ can usually afford to get a Curve. That attracts many people including teens, a huge demographic for any cellphone manufacturer, to buy their phones. Also the Curve series is the most popular BlackBerry among prepaid devices. Carriers usually don’t like to give their customers expensive devices when they’re on a pay-as-you-go type of plan for obvious reasons. This has made the BlackBerry Curve such an appealing device for those carriers to offer. Most of them can’t offer high end Android devices nor can they offer the iPhone. If their customers want a smartphone, BlackBerry will always have a great representative.
Unfortunately though, after the Curve 8900, the Curve series has felt too cheap. Lacking even a flash for the camera, RIM needed to put out a solid version of popular device.