Company will program phones from other carriers to its network
By Peter Svensson
updated
6/27/2008 5:56:13 PM ET
NEW YORK — MetroPCS Communications Inc. has become the largest U.S. wireless carrier to say it will let customers bring cell phones from other carriers, which it will then reprogram for use on its own network.
This week’s announcement by the Dallas-based regional carrier is one of a series of moves in the industry that amount to a gradual opening of the U.S. wireless market, giving consumers more choice over what phones to use on what networks.
Carriers generally sell phones that are locked to their own service. This protects their business model, which is based on subsidizing the cost of the phone by hundreds of dollars, then making that money back on monthly service fees.
MetroPCS’s move threatens these traditional rules. It allows customers with certain models of phones from Sprint Nextel Corp., Verizon Wireless, Alltel Corp. and a few other carriers to bring their phones to MetroPCS stores, where they will be reprogrammed.
Continue reading MetroPCS to customers: Bring your own phone →