According to multiple unofficial reports/leaks the newest additions to the BlackBerry lineup, the 9810, 9850 and 9860, will all share a common name: Torch.
To make the distinctions clear, the Torch 9810 will be most likely known as the Torch 2 as it’s the predecessor of the first Torch 9800 and will only be available to GSM carriers. In the U.S. the 9810 would join both AT&T and T-Mobile’s lineup. No reports or leaks suggest that there will be a CDMA version of the popular RIM slider.
Then it gets a little confusing. When pictures first leaked of the BlackBerry codenamed Monaco/Monza it was thought they’d be the 3rd version of the Storm series due to the fact that it had no keyboard and was only touch screen. Unfortunately though, it seems that the “Storm” brand name had too many negative stigmas attached to it which prompted a change.
Most outlets starting calling it the BlackBerry Touch for lack of an official name. Then reports came out suggesting that the Monaco/Monza could be known as the Volt. The name again changed when certain leaked documents seem to indicate that the 9850 will now be known instead as the Torch. Logically, the 9860 would also be a Torch but would instead be available for GSM carriers.
While none of this is officially confirmed by RIM, it does seem like by the end of the year we’ll have multiple BlackBerry devices named Torch (one a slider/touch screen combo and one just touch screen) which for some could get confusing.
This seems to be a good strategy on RIM’s part to drop the “Storm” brand name specially due to all the complaints about the Storm I and Storm II’s hardware, the lack of OS 6 support, and overall public dissatisfaction with it. The Torch 9850/9860 will feature the 9810’s touch screen which is a different technology than that of the Storm which used “SurePress”. So with all that in mind do you think it’s a good idea for BlackBerry to name its next full touch screen phone Torch? If not, what would you name it?
via:bbos