Tag Archives: commercial

Verizon's online BlackBerry results don't add up

Verizon BlackBerry lineup

Following up on our post about Verizon being in the process of making a commercial for a new BlackBerry device, CrackBerry member mustangv8 noticed a subtle change to the Verizon website. When searching BlackBerry in the smartphone category, the search results come back with 8 results, but only pictures for 6 devices, but the previous day the numbers had matched. What is Verizon hiding here? Is it likely they’ve already loaded the Bold 9930 and Torch 9850 into the system, and are just keeping them under wraps for now, or has Verizon just forgotten how to count?

 

via:  cb

Clearwire adding 120Mbps 'LTE Advanced-ready' technology to its holdings, restates commitment to WiMAX

Is it really fall? We can’t say for certain that this is what Dan Hesse was referring to when he told us face-to-face that something spectacular would be coming our way a bit later in the year, but Clearwire definitely just announced its intent to add “LTE Advanced-ready” technology to its 4G network. In what’ll likely go down as the most shocking mobile news this side of the proposed T-Mobile / AT&T merger, America’s biggest WiMAX fan has finally caved to the realities of the next-gen wireless war: LTE’s winning, and it’s picking up all sorts of steam. Verizon Wireless has been building out LTE at a breakneck pace, and soon enough, Ma Bell (and presumably, T-Mob) will be following suit. According to the bizarrely worded release, Clearwire will be leveraging “deep spectrum resources and an all-IP network to meet long-term mobile broadband demands.” Translation? An “unmatched LTE network” capable of serving current and future wholesale / retail customers.

We’re told that the initial LTE rollout will target “high-demand areas of current 4G markets,” taking advantage of existing 4G infrastructure in order to reduce expenditures. For those curious about transmission rates, you can look forward to download speeds exceeding 120Mbps (or so it says). In a telling quote, Dr. John Saw, Clearwire’s Chief Technology Officer, confesses:

“This is the future of mobile broadband. Our extensive trial has clearly shown that our ‘LTE Advanced-ready’ network design, which leverages our deep spectrum with wide channels, can achieve far greater speeds and capacity than any other network that exists today. Clearwire is the only carrier with the unencumbered spectrum portfolio required to achieve this level of speed and capacity in the United States. In addition, the 2.5GHz spectrum band in which we operate is widely allocated worldwide for 4G deployments, enabling a potentially robust, cost effective and global ecosystem that could serve billions of devices. And, since we currently support millions of customers in the 2.5 GHz band, we know that our LTE network won’t present harmful interference issues with GPS or other sensitive spectrum bands.”

No doubt, that closer there is a direct shot at the dilemmas faced by LightSquared — a company that Sprint curiously just inked a partnership deal with. It’s hard to envision how this unholy love triangle’s going to play out, but the company’s making it quite clear that its LTE network will be “LTE-Advanced-ready,” enabling it to have a leg-up on the laggards here in the States. The dirty little secret in all of this is that Clearwire’s still waiting on “additional funding” to fully implement its LTE desires, which involve the use of multicarrier, or multichannel, wideband radios that will be carrier aggregation capable. As you’d likely expect, the company closed with a restatement of its support to the existing WiMAX network, but it’s practically a guarantee that you’ve seen the last expansion effort on that one. In case you’ve been looking the other way, Clearwire hasn’t produced plans for a new WiMAX market in all of 2011. Now you know why.

 

Clearwire Announces Intent to Add LTE to Its Network to Accelerate Wholesale Business


* Company Will Leverage Deep Spectrum Resources and All-IP Network to Meet Long-Term Mobile Broadband Demands
* Unmatched LTE Network Capable of Serving Current and Future Wholesale and Retail Customers
* Initial LTE Rollout Will Target High-Demand Areas of Current 4G Markets, Leverage Existing 4G Infrastructure for Minimal Capital Expense
* Download Speeds Exceed 120 Mbps in Successful Network Technology Trial
* Support for WiMAX 4G Network Technology to Continue
KIRKLAND, Wash, Aug. 3, 2011 (GLOBE NEWSWIRE) — Clearwire Corporation (Nasdaq:CLWR), a leading provider of 4G wireless broadband services in the United States, today announced its intent to add “LTE Advanced-ready” technology to its 4G network. The announcement follows the successful completion of 4G technology trials that achieved download speeds exceeding 120 Mbps and demonstrated the potential of Clearwire’s unmatched spectrum advantage.

The initial implementation of Clearwire’s LTE network would target densely populated, urban areas of Clearwire’s existing 4G markets where current 4G usage demands are high. The robust all-IP infrastructure already deployed in these markets can be leveraged to serve the company’s LTE needs, delivering significant capital cost savings compared to a similar overlay by other carriers of an existing 3G architecture.

“Clearwire plans to raise the bar again for mobile broadband service in the United States,” said John Stanton, Clearwire’s Chairman and interim CEO. “Our leadership in launching 4G services forced a major change in the competitive mobile data landscape. Now, we plan to bring our considerable spectrum portfolio to bear to deliver an LTE network capable of meeting the future demands of the market.”

“This is the future of mobile broadband,” said Dr. John Saw, Clearwire’s Chief Technology Officer. “Our extensive trial has clearly shown that our ‘LTE Advanced-ready’ network design, which leverages our deep spectrum with wide channels, can achieve far greater speeds and capacity than any other network that exists today. Clearwire is the only carrier with the unencumbered spectrum portfolio required to achieve this level of speed and capacity in the United States.”

“In addition, the 2.5 GHz spectrum band in which we operate is widely allocated worldwide for 4G deployments, enabling a potentially robust, cost effective and global ecosystem that could serve billions of devices,” Saw added. “We anticipate that the economies of scale derived from this global ecosystem will act as a catalyst for the development of thousands of low-cost devices and applications. And, since we currently support millions of customers in the 2.5 GHz band, we know that our LTE network won’t present harmful interference issues with GPS or other sensitive spectrum bands.”

Clearwire also noted that since launching its first 4G market in 2009, video has become the largest component of the company’s overall data traffic and video traffic itself has increased more than tenfold since 2009. The company believes that as more video-intensive smartphones and services rise, so will the needs for Clearwire’s high-capacity 4G wholesale network.

LTE Advanced is a 4G technical standard that calls for peak download mobile speeds of at least 100 Mbps, which far exceeds today’s commercial networks. Clearwire’s LTE network will be “LTE Advanced-ready” meaning that it will use an ultra-high-capacity spectrum configuration that is superior to the typical configuration of the slower, more capacity-constrained commercial LTE network designs in the United States of today.

Clearwire’s LTE implementation plan, which is subject to additional funding, contemplates deploying Time Division Duplex (TDD) LTE technology and reusing its flexible all-IP network architecture and upgrading base station radios and some core network elements, which offers significant capital savings. This will include the use of multicarrier, or multichannel, wideband radios that will be carrier aggregation capable. Carrier aggregation is a key feature of LTE Advanced that will enable Clearwire to further leverage its vast spectrum depth to create larger “fat pipes” for deploying mobile broadband service. The network would position Clearwire as the clear leader in 4G mobile broadband technology, capable of serving the current and anticipated future demands of wholesale and retail customers.

Clearwire, together with some of the largest wireless carriers in the world, is a founding member of the Global TDD LTE Initiative (GTI) which aims to bring together leading industry partners to steer the TDD LTE ecosystem as a major standard in mobile broadband technology and drive the development of next generation mobile broadband networks. Member companies that currently support more than a billion subscribers on their networks believe that a global LTE standard has the potential to achieve significant economies of scale and serve hundreds of millions of customers worldwide.

Clearwire also restated its commitment to its existing 4G WiMAX network, which covers approximately 132 million people while serving 7.65 million retail and wholesale customers and an ecosystem of nearly 110 WiMAX enabled devices, including all 4G phones currently offered by Sprint. Clearwire expects to end 2011 with approximately 10 million 4G customers.

sourceClearwire

via: engagdet

BlackBerry PlayBook Commercial Shows Off BlackBerry Bridge

We all know BlackBerry’s marketing department isn’t the greatest, specially when it comes to commercials. We all know how long it took for a PlayBook commercial to finally hit the airways and truth be told these commercials have left lots to be desired when compared to other competitors’ tablets’ commercials. Well there’s a new commercial that’s making its way on TV. This time, RIM highlights the awesome BlackBerry Bridge benefit of owning both a PlayBook and BlackBerry smartphone. About time too as this should’ve been one of the top selling points to drive current BlackBerry owners to not only buy the RIM tablet but also stay with their BlackBerry smartphones as a whole.

Check out the video above and let us know your thoughts the COMMENTS below..

via: cb

Video: BBM 6 – Introducing the new BBM Commercial


When your IM application is one of the cornerstones of your mobile device, do you release an update without announcing it to the whole world? RIM has started releasing videos promoting BBM 6 & it’s integration with other applications.

At last count, I had 6 applications connected to my BBM & I’m sure we’ll see many more released in the upcoming weeks.

What’s been your experience with BBM 6 & BBM Integration?

PlayBook Gets RadioShack Demo Video & Best Buy Commercial Treatment

PlayBook Radio Shack PlayBook Best Buy

While both of these videos are not as funny as the Carphone Warehouse demo or as slick as the Telus PlayBook commercial they are still nice to see stateside. AccuBerry noticed this demo video posted up by Radio Shack. Here is what they have to show:

 

Desktop Video Link | Mobile Video Link

 

We also have a relatively new commercial for the PlayBook by Best Buy that was spotted by Adam @CrackBerry.

Desktop Video Link | Mobile Video Link

 

via:bbr

Angry Birds in real life!

[Mobile? Click Here for Video]

As we wait for Angry Birds to invade our BlackBerry PlayBooks, T-Mobile gives us a entertaining commercial that depicts the Angry Birds game in real life. Watch how people use a simple smartphone to play a life-size version of the Angry Birds game – complete with real flying birds and exploding pigs!

 

East Africa-Zandel Set To Launch BlackBerry Solution in Tanzania

EMS East Africa Zandel Set To Launch BlackBerry Solution in TanzaniaZantel also known as Emitac Mobile Solutions (EMS) and Research in Motion (RIM) are set to launch the BlackBerry solution in Tanzania. With their partnership, the BlackBerry solution will bring together smart phones, software and such services to customers as wireless access to email, messaging, phone, calendar, Internet and multimedia applications.

Zantel’s chief commercial Norman Moyo said:

“Zantel is proud to be associated with RIM in launching the BlackBerry solution in Tanzania. The launch of the BlackBerry solution enables us to add an innovative product that offers immense value to our customers. Zantel provides the widest network in Tanzania, our customers can enjoy the mobility offered by the BlackBerry solution across the country.”

Via AllaAfrica

via:bbempire

Humorous FedEx Office Print & Go commercial features two BlackBerry Torches

I ran across this commercial for FedEx Office Print & Go today, and while it’s not new exactly, I thought it was humorous as well as informative. Who can’t use a laugh on a Monday, right? This ad features a couple of business men at FedEx Office, trying to print a document from their boss, using their BlackBerry Torches. It’s a clever ad, and reminded me that I want to try this app out sometime. After watching the tutorial video for HP ePrint and seeing how easy it looks to print documents from your device right to the copier at FedEx Office, without ever having to wait for an employee to do it for you or rent the computers there to get to your document, I can really see how this would be a valuable application for anyone on-the-go that needs to print something quick. You can check out more information at the links below.

More information/download the HP ePrint App from BlackBerry App World
Read about HP’s ePrint Mobile Printing
Read about FedEx Office Print & Go

via:cb

New commercial highlights the BlackBerry PlayBooks Adobe Flash abilities

Unless you live in a cave, you’ve no doubt seen at least one BlackBerry PlayBook commercial by now. The latest, which is sure to hit airwaves soon if it hasn’t already — takes a quick look at the Adobe Flash abilities of the BlackBerry PlayBook all while firing a warning shot in Apples direction, discreetly. Needless to say, having Adobe Flash on board is no doubt, an awesome thing.

However, I’m a little torn when it comes to their marketing that puts Flash at the forefront. Yes, it’s cool but make sure you highlight some other things as well — lending all that time to solely highlighting Flash in my opinion, takes away some of the other highlights such as the form factor, size and portability of the Blackberry PlayBook.

What do you all think? Is Flash important enough of a capability on the PlayBook to be highlighted at such a level? Sound off in the comments folks and let us know what you all thought of the commercial.

via:cb

The new Telus BlackBerry PlayBook commercial rocks!


Telus has always come up with some pretty awesome commercials for products but this one, for the BlackBerry PlayBook totally rocks. Not only does the commercial rock, Telus takes the time allotted to show everyone they actually get the concept behind the BlackBerry PlayBook as well by highlighting the fact you can pair your BlackBerry with your PlayBook — for no extra charge! Kudos Telus, awesome commercial! Now, what can we do about getting Angus a PlayBook?

via:CB