If you have a BlackBerry app or you’re considering developing one, chances are that you’re trying a variety of channels, one of which is BlackBerry App World. Like any good business, you have to have a strategy for success with App World, and you can’t rely entirely on organic discovery. Here are a few tips to maximize your success in App World.
1. Get Featured – Getting featured in App World is a pretty simple task. Any BlackBerry Alliance member will have a point of contact who will help them get regularly featured in the App World carousel. If you’re not an Alliance Member and you’d like to get featured, just tweet and email around RIM until you find the right person. Twitter accounts such as @blackberry, @alexkinsella and @tron can all point you to the right people. Getting featured in App World will create a spike in downloads, but your downloads will also rest a little higher than usual. Take for example WickidApps’ Camera Plus, which was featured not too long ago:
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